âSome advice sounds smart until you follow it. Then youâre sitting in the dark, hungry, and wondering who stole your brain.â
GhostSlacker had been sitting in a pitch-black restaurant for 97 minutes.
No menu.
No food.
Just a waiter whispering, âSomething wonderful is coming.â
GhostSlacker slammed his fork on the table.
âBuddy, unless that something has cheese on it, weâre gonna have a problem.â
The restaurant owner, Mr. Mystery, had followed advice from a famous marketing coach.
Never reveal too much. Always keep people guessing.
So he hid everything.
The menu.
The prices.
Even the name of the soup.
Customers were leaving.
One woman threatened to eat her napkin.
GhostSlacker sniffed the empty plate.
âCongratulations. Youâve turned dinner into a missing-person case.â
Then he noticed something awful.
His latest Hook Miners opening followed the same stupid advice.
Lots of teasing.
Zero useful information.
He opened The Bad Advice Detector.
The tool spotted the bad advice and showed how it was hurting his hook.
Then it fired back:
âBad Writing Advice: âAlways Keep Readers Guessing.â Hereâs Why Hiding Your Main Point Can Make People Leave Before They Find Out Why They Should Care.â
GhostSlacker grinned.
âA little mystery works. Hiding the whole point just makes people hungry and angry.â
The owner gasped.
âSo I should tell customers what theyâre getting?â
âWow. Look at you. Inventing restaurants.â
The lights came on.
The waiter finally delivered GhostSlackerâs mystery dinner.
One boiled carrot.
On a silver plate.
The bill?
$87.
GhostSlacker stared at the carrot.
Then at the owner.
âWell, now I understand the mystery.â
The owner smiled.
âWhat mystery?â
âHow youâve stayed in business.â
Then the waiter whispered, âDessert is another $200.â
GhostSlacker grabbed his coat.
âKeep it a secret.â
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