âIf your advice is worth remembering, make it something people want to keep. Not another useless thought floating around their skull.â
GhostSlacker was standing inside a pawn shop, trying to buy back his own brain.
âSix hundred bucks for four writing tips?â
The owner shrugged.
âShouldâve saved them.â
GhostSlacker had forgotten the simple hook checklist heâd written last month.
Now he needed it.
Badly.
His Hook Miners newsletter was due, and his opening sucked harder than a shop vacuum eating a sock.
The shop smelled like old leather and burnt popcorn.
Behind the counter sat hundreds of forgotten ideas in dusty glass jars.
One read:
âBrilliant Thought From Tuesday.â
Another:
âThing I Was Supposed to Remember.â
GhostSlacker sighed.
âWow. This place is basically my brain with price tags.â
The owner tapped the register.
âCash or credit?â
âHow about mild disappointment?â
âSix hundred dollars.â
GhostSlacker opened his laptop and launched The Bookmark Worthy Opener.
He fed it the four questions he could still piece together.
The tool fired back:
âSave This 4-Question Hook Checklist: Whoâs It For? What Problem Hurts? Whatâs the Payoff? Why Should They Read Now? Use It Every Time Your First Line Falls Flat.â
GhostSlacker smiled.
âSee? Give readers something useful enough to save and use again.â
He published the post.
Readers started bookmarking it.
The shop owner went pale.
âWait! If people save your advice, they wonât need to buy it back!â
GhostSlacker leaned against the counter.
âCongratulations. Youâve figured out my evil plan.â
Suddenly, every glass jar started rattling.
The owner screamed.
GhostSlacker turned around.
A giant jar labeled âThe Million-Dollar Idea You Forgot in the Showerâ had cracked open.
Something inside was moving.
GhostSlacker grabbed his laptop.
âOkay. That one might actually be worth six hundred bucks.â
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