“Nobody needs 900 facts when three important ones could save their butt.”
GhostSlacker was standing on Mars in fuzzy slippers when his spacesuit announced it had eight minutes of air left.
“Wonderful. I’m about to die wearing bunny shoes.”
He’d been hired to write the welcome guide for the first human colony on Mars.
The pay?
$50,000 and a lifetime supply of freeze-dried pizza.
Unfortunately, the colony boss had written a 900-page welcome packet.
Page one covered the history of office furniture.
Page two explained proper stapler use.
Page three listed 47 approved ways to greet coworkers.
GhostSlacker flipped through it.
“Buddy, we’re on Mars. Nobody cares about your stapler policy.”
The boss pointed at the manual.
“Everything in there is important!”
“Really? What’s the first thing people need to know?”
The boss froze.
“Uh...”
A warning siren screamed.
Oxygen levels dropping.
GhostSlacker grabbed his laptop and opened The Essential Knowledge Opener.
He fed it his latest Hook Miners draft about writing stronger openings.
The tool pulled out the facts that mattered most.
Then built his hook:
“3 Things You Need to Know Before Writing Your Next Hook: Who You’re Talking To, What Problem They Want Fixed, and Why They Should Keep Reading.”
GhostSlacker grinned.
“See? Give people the stuff they need first. Save the extra junk for somebody who enjoys homework.”
The boss nodded.
Then looked at his spacesuit.
“Speaking of important facts...”
GhostSlacker raised an eyebrow.
“What?”
“We forgot to explain how to refill the oxygen tanks.”
GhostSlacker stared at him.
Then at the giant red button marked Emergency Air.
“Seriously?”
He pressed it.
Fresh air hissed into his suit.
Then the colony printer started running.
A new 900-page manual slid out.
Proper Procedures for Pressing Red Buttons.
GhostSlacker slowly closed his eyes.
“Fantastic. We flew 140 million miles just to reinvent office meetings.”
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