âTelling someone to write a great hook is like telling a tattoo artist to draw something cool. Youâre asking for trouble.â
A tattoo needle was half an inch from GhostSlackerâs forehead when the artist asked a terrifying question.
âSo... what does a good hook look like?â
GhostSlacker froze.
âBuddy, why are we discussing writing while youâre holding a tiny electric knife?â
Heâd agreed to teach hook writing at the Ink & Regret Tattoo Shop.
The pay?
Free pizza and $300.
The problem?
His students kept asking for examples.
GhostSlacker had spent forty minutes explaining what made hooks work.
Nobody understood.
One artist drew a question mark on a customerâs butt.
Another tattooed âWrite Something Interestingâ across a manâs chest.
GhostSlacker rubbed his temples.
âWonderful. Iâve turned bad writing advice into permanent skin damage.â
The shop owner grabbed his shoulders.
âSHOW THEM WHAT YOU MEAN!â
GhostSlacker opened The Example Bank Lead.
He fed it one boring blog post about writing faster.
The tool fired back:
â3 Hook Examples From One Old Blog Post: A Pain Hook, a Curiosity Hook, and a Quick-Win Hook. See the Exact Openings and Why Each One Works.â
Then it displayed three examples.
Pain: âStill spending an hour writing your first sentence?â
Curiosity: âI found my best hook in the one paragraph I almost deleted.â
Quick Win: âFind 3 fresh hook ideas in your old content in 10 minutes.â
The artists leaned closer.
Finally.
Something they could actually study.
GhostSlacker smiled.
âExamples beat long speeches. Show people the goods.â
The tattoo machine buzzed.
GhostSlacker looked up.
The artist was smiling.
âGood news! I finally understand hooks!â
âWonderful. Can I leave now?â
âSure. Just one problem.â
GhostSlacker glanced in the mirror.
Across his forehead were three fresh words.
âInsert Hook Here.â
He stared at his reflection.
âFantastic. My face is now a blank writing template.â
Then the artist handed him a bill for $900.
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