“If your big claim is worth a damn, show me the proof before you try to sell me the dream.”
GhostSlacker was floating across a lake in a canoe made from recycled milk jugs.
The salesman standing on shore was screaming through a megaphone.
“THE WORLD’S FIRST UNSINKABLE CANOE!”
GhostSlacker looked down.
Water was pouring through the floor.
“Buddy, your boat has more holes than my weekend plans.”
The salesman kept shouting.
“Built with amazing technology!”
The canoe dropped six inches.
“Designed for incredible performance!”
Water soaked GhostSlacker’s underwear.
“Guaranteed to change your life!”
GhostSlacker grabbed a floating sandwich bag.
“Yeah. From alive to fish food.”
Then his phone buzzed.
His latest Hook Miners post was due.
The opening read:
“My new prompt tool helps writers create better hooks.”
GhostSlacker groaned.
“Great. I’m selling invisible benefits from a sinking trash can.”
He opened The Proof Before Pitch.
First, he tested an old blog post and pulled out five usable hook angles.
Then he fed the actual result into the tool.
The screen flashed:
“I Pulled 5 Fresh Hook Angles From One Forgotten Blog Post. Here Are the Openings, the Original Sentence, and Exactly What Changed.”
GhostSlacker grinned.
“Show the evidence first. Then explain how you did it. No smoke. No tap dancing.”
The salesman lowered his megaphone.
“Think that would work for my canoe?”
GhostSlacker looked at the water around his knees.
“Sure. Start by proving it floats.”
Suddenly, the canoe snapped in half.
GhostSlacker plunged into the lake.
The salesman screamed, “IS THE CANOE OKAY?”
GhostSlacker surfaced, spitting muddy water.
“Yep. Great news. Both halves are floating.”
He paused.
“Just not with me in them.”
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