âYour best old ideas donât need a new birthday. Sometimes they just need a sweater and a reason to show up this season.â
GhostSlacker was floating down Main Street inside a giant pumpkin.
In six feet of pumpkin spice latte.
âWonderful. Iâve become a seasonal soup topping.â
The townâs annual Fall Festival had gone horribly wrong.
A giant pumpkin spice tank had exploded.
Brown foam covered the sidewalks.
Cars floated past.
A man dressed like a scarecrow was screaming from a rooftop.
GhostSlacker had one job.
Write the festivalâs fall newsletter.
Instead, heâd spent three hours trying to make his old writing tips sound fresh.
âGreat. Autumn changed the leaves, but apparently forgot my brain.â
His laptop sat on his knees, wrapped in a plastic grocery bag.
He opened The Seasonal Moment Maker.
The tool took his evergreen advice about finding hooks in old content and connected it to something readers were already thinking about.
Fall.
Fresh starts.
Cleaning out old junk.
The screen flashed:
âDoing Some Fall Cleanup? Donât Throw Away Your Old Blog Posts Yet. They May Be Hiding the Fresh Hooks You Need for Your Next Newsletter.â
GhostSlacker grinned.
âSame useful advice. New seasonal reason to care. No pumpkin-flavored nonsense required.â
He hit publish.
Then a loud cracking noise rolled across Main Street.
The giant pumpkin spice tank split open again.
A second wave rushed toward him.
GhostSlacker grabbed his laptop.
âFantastic. Autumn just ordered a refill.â
Then a floating billboard drifted past.
Winter Festival starts tomorrow.
GhostSlacker stared at it.
âOh, good. Next Iâll be drowning in eggnog.â
And somewhere upstream, a giant snow machine started coughing.
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