“Want people to share your stuff?
Give them a reason to think of someone besides themselves.”
A mail truck dumped 10,000 letters onto GhostSlacker while he was eating a powdered donut.
“Great. I’ve been buried alive in junk mail.”
He’d taken a job at the World’s Worst Post Office.
The pay?
Free stamps and a chair nobody else wanted.
Perfect.
Until the mailroom boss started screaming.
“NONE OF THESE LETTERS HAVE BEEN DELIVERED!”
GhostSlacker crawled out from under the pile.
He grabbed an envelope.
To: Everyone.
Another read:
To: Anybody Who Likes Stuff.
A third said:
To: People.
GhostSlacker scratched his belly.
“Wow. Your mailing list has the aim of a blindfolded squirrel.”
The boss waved a giant stack of returned letters.
“But our message is useful!”
“To who?”
“EVERYONE!”
“Cool. So nobody in particular.”
GhostSlacker’s phone buzzed.
His latest Hook Miners post needed an opening people would want to share.
He opened The Send-This-to-Someone Prompt.
He fed it one useful idea.
Help writers who waste hours trying to write their first sentence.
The tool fired back:
“Know a Writer Who Can Finish a 1,000-Word Post but Spends an Hour Stuck on the First Line? Send Them This Simple Fix: Find the Strongest Problem in Their Draft and Move It to the Top.”
GhostSlacker smiled.
“See? Make readers think of one real person who needs the advice.”
The boss grabbed the hook.
“That’s brilliant!”
Then the mailroom doors burst open.
A thousand delivery drones flew inside.
Each carried a letter.
Each was addressed to GhostSlacker.
He opened the first one.
Your readers have friends.
The second?
Their friends have friends.
The third?
Everybody wants another writing tip.
GhostSlacker stared at the growing mountain.
“Fantastic. I finally made something worth sharing.”
Then a drone dropped a 400-page newsletter onto his head.
“And now I’m getting spammed by my own success.”
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