At 9:17 a.m., a man wearing a bathrobe made of calendars crashed through GhostSlacker’s kitchen window.
Glass flew everywhere.
His toaster landed in the sink.
GhostSlacker looked up from his cereal.
“Buddy, the doorbell was free.”
The man stood up, covered in milk and broken glass.
“I’m Tomorrow!”
“Cool. I’m unemployed until noon.”
Tomorrow slapped a newspaper onto the table.
“Your latest Hook Miners post is boring!”
GhostSlacker glanced at the headline.
“Why Writing Better Hooks Is Important.”
“Yeah. It’s not exactly punching anyone in the face.”
Tomorrow grabbed his shoulders.
“Your readers are writing posts TODAY! They’re staring at blank pages TODAY! Why should they care about your advice RIGHT NOW?”
GhostSlacker frowned.
“Could you yell a little louder? My neighbors still have windows.”
Tomorrow pointed at the kitchen clock.
“Your newsletter goes out in twenty minutes!”
GhostSlacker opened his laptop and launched Why This Matters Today.
He fed it his sleepy headline.
The screen flashed:
“Writing a post today? Stop wasting your morning hunting for fresh ideas. Your old content may already hold the hook you need.”
Tomorrow froze.
“That’s it!”
GhostSlacker shrugged.
“Give readers a reason to care now. Not next week. Not someday. Now.”
He hit save.
Tomorrow smiled.
Then the kitchen wall shook.
A giant boot smashed through the ceiling.
Dust rained into GhostSlacker’s cereal.
A deep voice growled from above.
“Where’s the guy who keeps putting everything off?”
Tomorrow went pale.
GhostSlacker stared at the boot.
“Let me guess. That’s Yesterday.”
“No,” Tomorrow whispered.
“That’s your deadline.”
GhostSlacker grabbed his cereal.
“Great. Even time management has anger issues.”
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